20 October, 2019

Production.

Early days of production involved cutting out on the breakfast bar and sewing up on the trusty old Elna and an ancient second-hand industrial overlocker. Fortunately, my first job out of school had been in a large clothing factory where we churned out garment after garment on the production line. Payment was based on a bonus system, so the more you made, the more you got paid. This helped me to develop skills that enabled fast, quality production of the underwear. After a while the poor old Elna couldn’t keep up and I realised I needed a more specialised machine;
Mens Underwear Desert Storm

11 September, 2019

The Fanny Adams Name

The Fanny Adams name: There I was making undies for my family and I for a time and quite pleased with myself. It was my sister-in-law, Helen, who at the time, was making hats for Ballantynes in Christchurch, who suggested I take them to Ballantynes Department Store and see if they were interested in our brand new NZ made undies. They were! Okay, stop, breathe. Next, we needed a brand name. There was some brain storming and word play while we tried to get clever and quirky, but it was my sister, Sherril, who came up with the clincher, Fanny
Full Brief Frogs

2 September, 2019

The beginning

Fanny’s first blog: It all started nearly 20 years ago. I was in the habit of buying those cheap little three-packs of undies from the department store that inevitably began to under-perform within weeks of purchase. The first thing to always go was the stitching that would come away from the elastic leaving a gaping hole between fabric and elastic band. Looked awful and felt worse. Seem familiar? Frustrated, I decided to spend money and get some decent undies, and bought a pair that looked like it might do the job. I paid $37. Remember, this was 20 years ago!
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